About Us

Hi there! I’m Marena, the founder and owner of Rosewater Lane Boutique. I’m so thrilled to have you here!

My journey with fashion and entrepreneurship began almost 10 years ago when, at just 14 years old, I realized my dream was to own a business that brought joy and inspiration to others. For as long as I can remember, my personal style has been a cornerstone of my personality. Friends and family often came to me for fashion advice, and I discovered a passion for helping others feel confident and stylish.

For years, running my own boutique remained a dream I kept tucked away. Fear and self-doubt held me back, but after a particularly challenging year, I knew it was time for a change. "Nothing changes if nothing changes" became my mantra, and in 2025, I decided to turn my vision into reality.

Rosewater Lane was born from a sleepless night spent reflecting on the things that bring me the most joy—flowers, cozy moments, and the warm memories of my childhood home on Windbourne Lane. Combining my love for roses with my fondest memories, I created a name and a vision that felt deeply personal and meaningful.

Launching Rosewater Lane on January 5th, 2025, was one of the proudest moments of my life. This boutique represents everything I find beautiful in life: femininity, timeless style, cozy comfort, and a touch of pink. Every product, design, and blog post reflects my passion for celebrating life’s simple joys and inspiring others to embrace their unique beauty.

To every customer, thank you for making my 14-year-old self’s dream come true. Your support means the world to me, and I’m committed to bringing you the very best in fashion and style.

Here’s to chasing dreams and finding beauty in every moment.

With love,
Marena 💕
Owner & Founder, Rosewater Lane Boutique